Team VeloCittà 2018 and onwards
Team VeloCittà has produced a position paper on 'Bike Share Networks' concluding with: "The bike share world is currently very dynamic with new developments increasingly happening in relation to all aspects of this sector. VeloCittà is committed to analyse new and serious alternative models so as to help cities and operators make the most efficient decisions both for the cities and the bike users, but also for the operating companies. Read more on a ‘Geo Fence Zone Plan for Cities & Bike Share’"
Below you can find documents produced by the VeloCittà project partners as it ended beginning 2017. For our complete VeloCittà library with over 160 reports, publications, surveys, guides etc. on bike sharing we gladly refer you to the Bike Share Workspace: http://www.mobility-workspace.eu
Download the Final Report here, for an overview and summary of the entire project.
TheVeloCittà Final Evaluation Report can be found here. It includes both impact and process evaluation, not only of the marketing campaings, but also of the politcal involvement, the knowledge centres and all other elements of the project.
VeloCittà produced Ten Golden Rules for Bike Share Schemes. Both as a written report, and as an animated video. The ten golden rules for examples relate to financing and political aspects, to public transport, marketing, scale, maintencance and stakeholders. Click the link for this short and informative document!
VeloCittà attracted 32 “followers” from EU and USA (many more than the envisaged 20): cities or bike share operators that indicated in writing that they are interested in using and sharing the project outcomes and interested in exchanging bike share knowledge and in continuation of a bike share platform. This document gives and overview of all followers and provides case studies on the bike share schemes of 17 of them.
The Fact Sheet On Policy and Political Involvement includes information on bike share policy and planning, on bike share at a strategic level (including recommendations) as well as bike sharing from an urban planning point of view. Also political recommendations are included. The Fact Sheet is available in various languages: English, Spanish, Italian, Hungarian and Polish.
VeloCittà made a report on political perceptions on barriers and drivers related to bike sharing. The content of this document is based on the responses from city politicians to a detailed questionnaire that went out to all project cities and also to three other European cities as well (so 9 in total). This was designed specifically to ensure that the voice and their experiences of politicians were included in this project and heard at the widest level. After all, the politicians take the overall responsibility for decision-making, including the financial aspects.
VeloCittà designed a Political Statement on The Support for Bike Sharing in Our Communities. It was signed by 20 politicians, in 15 cities, in 8 diffierent EU countries. Nine of the politicians publically signed the document on stage at our European Bike Share Conference on 30.11.2016 in Rotterdam (also VeloCittà's final event). We offered the Statement, which includes a call for action, cooperation and funding, to the European Commissioner for Transport, as well as the Chair of the Committee for Transport and Tourism of the European Parliament.
The Fact Sheet On Organisation and Financing of Bike Share Schemes describes models of organisation of a bike share scheme, it describes the essential areas of expertise and gives organisational recommendations. It also deals with various financing sources, describes somecase studies and provides recommendations on the financing of a bike share system. Also this Fact Sheet is available in various languages: English, Spanish, Italian, Hungarian and Polish.
The project produced a case study report on operator - municipality cooperation, taking operator Bicincitta and municipality of Padua as main example. It describes their organisational model and contract, the story of the system in Padua, what we learned and what could be improved. It also provides valuable recommendations for other cities who deal with and external independant operator.
Initally, VeloCittà also made separate Fact Sheets for the 5 target groups that we focused on: tourists, residents, commuters, students and employees. However, towards the end of the project we felt having one integrated Target Group document would be of more use to other cities or operators dealing with bike share marketing and campaigns. The integrated reports describes the various target group requirements, how bike sharing benefits from them, the challenges each brings along and how to address the various target groups in marketing efforts. Also, the campaign activities of all VeloCittà sites are described and can serve as an example to other cities. It is available in English, Spanish, Italian, Hungarian and Polish.
VeloCittà produced Fact Sheets on all our 6 participating bike share schemes (BSS). You can find information on "the story of the BSS", challenges, stakeholders, target groups and campaign key messages, offers, figures and results. Click on the links to download the Fact Sheets of: Bicibur in Burgos (Spain), City Bike Szeged (Hungary), GoodBike Padova (Italy), Wavelo in Krakow (Poland) and the London Cycle Hire Scheme (UK) in the Borough of Southwark and the Borough of Lambeth
The final stakeholder report gives an over of all parties that were involved by the implementation partners during the project and the roles and relevance they had.
Information on Market Segmentation: Market Segmentation Report
Marketing Campaign and Operational plans: Report on Marketing Campaign and Operational Plans
VeloCittà procuded a final Report on all communication and operation activities carried out by the implementation partners in London, Szeged, Padua, Krakow and Burgos.
The activity plan of the Working Groups on Communication and Operations can be found here.
The VeloCittà Project Folder describes the project in 4 pages.
To spread the word on our large final event - the First European Bike Share Conference 30.11.2016 - we designed an e-postcard with an invitation and "save the date". It was translated in all project languages.
Project Performance indicators: Performance Indicators Update
There articles need to be purchased - please follow the links for more information.
For our complete VeloCittà library with over 160 reports, publications, surveys, guides etc. on bike sharing we gladly refer you to the Bike Share Workspace: http://www.mobility-workspace.eu
Bikeshare’s impact on active travel: Evidence from the United States, Great Britain, and Australia, 2015, Journal of Transport and Health. Dr Elliot Fishman, Institute for Sensible Transport. Over 800 cities globally now offer bikeshare programs. One of their purported benefits is increased physical activity. Implicit in this claim is that bikeshare replaces sedentary modes of transport, particularly car use. This paper estimates the median changes in physical activity levels as a result of bikeshare in the cities of Melbourne, Brisbane, Washington, D.C., London, and Minneapolis/St. Paul.
Factors influencing bike share membership: an analysis of Melbourne and Brisbane, 2015 Transportation Research Part A: Policy and Practice.Dr Elliot Fishman, Institute for Sensible Transport. The number of bike share programs has increased rapidly in recent years and there are currently over 700 programs in operation globally. Australia’s two bike share programs have been in operation since 2010 and have significantly lower usage rates compared to Europe, North America and China. This study sets out to understand and quantify the factors influencing bike share membership in Australia’s two bike share programs.
Bike share’s impact on car use: Evidence from the United States, Great Britain, and Australia, 2014, Transportation Research Part D: Transport and Environment.Dr Elliot Fishman, Institute for Sensible Transport. Paper examines the degree to which car trips are replaced by bike share, through an examination of survey and trip data from bike share programs in Melbourne, Brisbane, Washington, D.C., London, and Minneapolis/St. Paul.
Barriers and facilitators to public bicycle scheme use: A qualitative approach, 2012, Transportation Research Part F: Psychology and Behaviour. Dr Elliot Fishman, Institute for Sensible Transport. Purpose of this study was to explore barriers and facilitators to using CityCycle, a public bicycle share scheme in Brisbane, Australia. Focus groups were conducted with participants belonging to one of three categories.
Barriers to bikesharing: an analysis from Melbourne and Brisbane, 2014, Journal of Transport Geography.Dr Elliot Fishman, Institute for Sensible Transport. Study quantifies the motivators and barriers to bikeshare program usage in Australia. An online survey was administered to a sample of annual members of Australia’s two bikeshare programs based in Brisbane and Melbourne, to assess motivations for joining the schemes
OBIS (Optimising Bike Sharing in European Cities) was developed as a result of the ‘Big Bang’ in bike
sharing – namely the start of Vélib’ in Paris and Bicing in Barcelona in 2007. With the help of European
funding from the Executive Agency for Competitiveness and Innovation (EACI) within theIntelligent Energy Europe Programme, the project gave 15 partners from nine countries the opportunity to assess BSSs all over Europe. OBIS started in September 2008 and ended three years later in August 2011. vhttp://velo-citta.eu/wp-content/uploads/D3.5_Report-on-all-communication-and-operation-activities_def.pdf
CiViTAS MIMOSA: Enabling Cycling Cities, Ingredients for success Enabling Cycling Cities: Ingredients for Success bridges this gap by delivering key substantiated information about what local authorities and organisations need to consider in order to allow the bicycle to transform their city. The book positions itself between policy publications aiming to inspire political decisions and technical guidebooks aiming to oversee the detailed execution of various cycling measures. In doing so the book looks at cycling programmes with the eyes of cities rather than presenting the standpoint of consultants and activists.
Spicycles: Cycling on the rise Public bicycles and other European experiences: When the Spicycles project was launched in 2006, cycling was not the“hot” mode of transport that it has become today. As project partners, we wanted to gather experience related to specific areas of cycling policy. We were keen to explore how key elements such as communication and awareness raising, and the building of local partnerships, might increase the modal share of cycling. We had big expectations at the beginning of the project regarding cycling planning, but could not have predicted the explosion in the popularity of public bicycle systems that has taken place during Spicycles.
Segment In the SEGMENT toolkit, resources for creating segmented marketing campaigns for sustainable transport can be found. We will use their social marketing checklist to review existing campaigns in the VeloCitta implementation sites. Furthermore, SEGMENT delivered a guide on identifying your audience, with profiles of the eight key consumer segments (including pen portraits) and their Mosaic equivalents. Mosaic is a geo-demographic classification system based on national trends, which segments households into a number of groups and types. SEGMENT’s twelve ‘Golden Questions’ will help the VeloCitta partners with customer profiling, generating main attitudinal segments identified as being useful for the design of bike sharing campaigns.
CARMA The aim of CARMA is to deVelop new methods for cost-efficient marketing of cycling which leads to increased cycling. CARMA’s target group analysis is based on the implementation of the target group identification maps methodology and the consequent development of ad-hoc communication campaigns, including the production of a Guidebook on how to elaborate target group identification maps. The best practices and evaluation results will form input to VeloCittà ’s work packages 2 and 3 where target group segmentation is done and the campaigns are designed and implemented.
Life Cycle The approach of Life Cycle is extremely interesting to VeloCittà as it seeks to integrate cycling into daily transport routines by changing people’s mobility behaviour and their perception in favour of cycling. Life Cycle’s Best Practice Handbook, Implementation Manual and results report can be of great help in the initial (planning) phase of VeloCitta. The Implementation Manual contains, eg. some useful, very detailed and professional information concerning the reasons for which people should take up long life cycling. This information can be inspiring when designing campaigns promoting BSS. The Manual as well as the project website share interesting experiences with cycling promotion – all of them of great value for VeloCitta partners preparing marketing and promotional actions at their sites.
Trendy Travel An IEE project that investigated the emotional aspects of human decisions - often against rational awareness – and the reflection that such emotions have in marketing (particularly in the campaigns of the automotive industry). Accordingly the project assessed how public transport, cycling and walking should be associated with positive emotions like excitement, fun, being moved (in the heart), lust for life, pride, etc.. This emotional approach, developed in the Emotions project and expanded by Trendy Travel, sought to address current and potential users of clean urban transport, multipliers, practitioners and decision makers in public transport companies, energy agencies, educational institutions, municipalities and regions. Direct links with Trendy Travel are ensured by DTV Consultants, which was partner in Emotions had a large subcontracting role in Trendy Travel with the Dutch National Railways (partner).
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