Six months after jumping into the bikesharing game, Uber has made a fascinating discovery: New riders taking a spin on its red Jump electric bikes in San Francisco are more likely to continue riding the bikes instead of hopping in one of its ubiquitous cars.
In other words, Uber is disrupting itself — and the company says it couldn’t be happier about it.
“This is having a positive impact on the things cities care about, notably congestion and reducing carbon,” said Andrew Salzberg, who leads transportation policy and research at Uber. “Those [things] are exciting.”
Uber isn’t alone in feeling that way. Mobility advocates said Uber’s findings show people will happily take two wheels instead of four if given the chance — something the company hopes will lead cities to loosen restrictions on bikeshare fleets.
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