Nike Starts in Bikes at Portland’s Bike Share System

Biketown is the name of a new bike share system created by the Portland Bureau of Transportation (PBOT). Interesting is that Nike bikes are for rent here. The US sporting goods giant which is headquartered close to Portland is the title sponsor of the bike share system.

With the support of Nike Portland’s bike share system is to grow some 70% to 1,000 rental bikes, states PBOT. The agreement with Nike is valued at USD 10 million and has an initial term of five years.

Trajectory of sustainable, long-term growth
When the Portland City Council voted unanimously to create Portland Bike Share in September 2015, it authorized a system with 600 bikes. With Nike as title sponsor, the system will now launch with 1,000 bikes putting the system, “On a trajectory of sustainable, long-term growth,” is noted by PBOT.

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