JCDecaux SA, the number one outdoor advertising company worldwide and leader in self-service bike sharing announced today that the city of Stockholm (population 950,000) has awarded JCDecaux Sweden following a competitive tender the contract for bike sharing funded by advertising street furniture starting in April 2018.
Daniel Hellden, Vice Mayor of Stockholm, said: “This is a huge step forward towards sustainable urban mobility in our capital, I’m very happy for the people of Stockholm. The biggest improvement is that citizens and visitors can use the bike sharing 24/7, year-round, and in all parts of the city. With these electronic bikes you can also travel the entire trip between home and work or school, not only the last couple of kilometres. This deal that includes 5000 new e-bikes is an important step to reaching our goal of a greener and more sustainable city.”
Jean-François Decaux, Chairman of the Executive Board & Co-CEO of JCDecaux, said : “We are very pleased to become the operator of this innovative e-bike sharing concept which will make Stockholm the first capital city in the world having a 100% e-bike sharing system combined with e-parking, GPS tracking and a state of the art mobile application customer solution and experience. Stockholm’s decision to finance this state of the art public transport with advertising street furniture will enable residents to only pay a subscription fee of 270 Skr per year which is one of the lowest in the world. This 10 year contract will also enhance our DOOH network in the Swedish capital city with the possibility to display animated advertising content similar to what advertisers display on mobile internet.”
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