Factors for successful bike share schemes

  • How is success measured?
  • Success can be defined in different ways but in this case we see it as being:
  • Sufficient utilisation to cover operating costs alongside additional advertising revenue, and
  • Good customer satisfaction levels.
  • It is also important to know that success is also crucially measured in how the scheme can contribute to key local policy drivers which include:
  • Relieving pressure on overcrowded public transport routes
  • Reducing car use by connecting to public transport and reducing traffic congestion
  • Solving the “first and last mile” connectivity issues
  • Improving health & wellbeing
  • Tackling pollution
  • Improving access to jobs and education for low income residents.
  • Developing tourism

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