Madrid’s bike sharing program finally debut this week, joining other metropolises, such as Barcelona, Seville, Valencia, Zaragoza, and Vitoria, to advance the most sustainable and healthy transport system after walking. More interestingly, Madrid’s brand new bicycles are electric. The chosen name was initially controversial. BiciMad comes from bicicleta (bicycle) and Madrid, and despite some people noticing the double meaning in English, the local council did not get it or actually liked it and decided to go “loco.” It was prophetic, as the first day was a little hectic, with it not working and a fake twitter account helping people better than the official one. Nevertheless the bike sharing system is welcome in Madrid. The Spanish capital is begging for clean air and many social movements have been started in the last few years demanding more space for bikes in the street. Will people in Madrid leave the car to take the bike? The electric motor will probably make the difference. Read more here.
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