China’s “Rainbow wars” are coming to the UK, as rival bike share firms set up operations: Ofo in Cambridge, Mobike in Manchester, and, just this week, Singapore’s Obike arrived in London. Pay attention because, if China is anything to go by, this is going to be big.
The “Uber for X” cliché is overused, but bears some comparison here. These are start ups with billion-dollar valuations and venture capital piling in, using smart phones and pervasive availability to make urban mobility cheap and convenient.
The bikes have no docking stations, you can leave them anywhere sensible. They have GPS so you can find them, and unlock them with your phone, and they’re cheap to ride. On the surface, this is just a slight variation on existing bike share schemes, but in practice it works out quite differently. No docking stations makes them noticeably more convenient and more reliable, and their sheer number will make them more available in far more places.
Their expansion is astonishing – in barely a year, 2m bikes have appeared on the streets of China’s main cities. At a stroke it’s changed cycling in China from a declining transport mode, for the old and poor, to a growing everyday activity for the urban young. And it’s done so without any public subsidy.
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